Unveiling the Ultimate Brand Activation: 19 Crimes x UFC x Oh Snap Photo Booths at Madison Square Garden

When it comes to creating unforgettable brand activations, the partnership between 19 Crimes, the official wine of the UFC, and Oh Snap Photo Booths at Madison Square Garden during the thrilling Jon Jones main event on November 16, 2024, truly made waves. This project showed how creative approaches can significantly boost brand visibility and forge deeper connections with consumers.

Using a bold strategy, this activation transformed the guest experience, enabling attendees to connect with the brand on a personal level.

A Custom Photo Booth Experience That Hit Hard

The heart of this activation was undoubtedly the custom photo booth, crafted to embody the rebellious spirit of 19 Crimes while aligning with UFC branding.

Visually striking, the booth was fully wrapped with bold colors and designs, grabbing the attention of event-goers.

More than just a place for photos, this activation aimed to create a fully branded digital journey that would leave a lasting mark on attendees. Each aspect of the booth was intentionally designed to reflect the edgy character of 19 Crimes and also appeal to UFC fans.

The outcome? A central attraction that drew in both influencers and curious attendees, inviting them to dive into the brand story.

What We Delivered

At Oh Snap Photo Booths, our mission goes beyond providing just fun experiences— we offer comprehensive marketing solutions. Here are the standout features from the 19 Crimes activation:

Custom-Wrapped Photo Booth

With its eye-catching design, the booth became an irresistible stop for fans seeking a memorable photo op.

This attention to detail not only made it a focal point of engagement but also enhanced the overall event atmosphere, generating excitement throughout Madison Square Garden.

Branded Microsite

All photos taken at the booth were uploaded to a specially designed microsite that matched the 19 Crimes campaign.

Guests could easily browse and download their photos, amping up the brand experience long after the event. This digital addition bridged the gap between the physical and virtual worlds, allowing for deeper ties to the brand's message.

Automated Branded Emails

Immediately after snapping a photo, guests received it via a beautifully designed email reflecting the campaign's theme.

This not only provided instant satisfaction but kept 19 Crimes fresh in attendees’ minds even after leaving the venue.

Social Media Integration

The ability for guests to easily share their photos across social platforms ensured that the brand's presence continued beyond the confines of Madison Square Garden.

This sharing resulted in organic promotion, sparking conversations online and amplifying the brand activation's reach—an essential benefit of any effective marketing strategy.

Data Capture

For brands wanting to maintain ongoing engagement, our optional lead capture tools provided essential insights for future marketing promotions.

Collecting data during high-traffic events gives brands a treasure trove of opportunities to retarget and connect with potential customers, paving the way for future growth.

Why Brands Love Our Activations

At Oh Snap Photo Booths, we specialize in creating photo booth experiences that are not only entertaining but also serve as strategic marketing assets.

By offering booths that function as engagement stations and brand amplifiers, we help companies achieve multiple marketing goals in one activation.

Whether launching a new product, sponsoring an event, or gearing up to increase brand exposure, our activations are designed to spark conversation and drive measurable results.

With our solid track record, we’ve partnered with top marketing agencies, brands, and event planners, successfully encapsulating their marketing objectives while giving guests interactive and unforgettable experiences.

The Dynamics of Brand Activations

Today, standing out in a competitive market is crucial.

Consumers are bombarded with advertisements daily, making it vital to create experiences that grab their attention and engage them deeply.

Innovative experiences, like the 19 Crimes x UFC activation, allow brands to go beyond traditional marketing and deliver something memorable and impactful.

By creating opportunities for consumer interaction, companies like 19 Crimes not only foster loyalty but also enhance their market presence.

Crafting a Narrative Through Activation

Every brand has a story to share, and an effective activation serves as a canvas for that story.

The collaboration between 19 Crimes, UFC, and Oh Snap Photo Booths illustrated how compelling narratives translate into immersive experiences.

With elements such as custom booth design and digital features, the activation became more than just taking pictures—it turned into a multi-layered experience that connected attendees on a personal level.

By crafting this narrative, brands not only solidify their identity but also invite consumers to join their journey, creating loyal advocates in the process.

Engaging Influencers and Fans Alike

Reaching multiple demographics, including fans and influencers, is essential for a successful brand activation.

The partnership with UFC provided a unique stage to capture the attention of an audience brimming with passion and loyalty.

When influencers engaged in the activation and shared their experiences online, they expanded the reach and impact, ensuring the activation resonated well beyond the live event.

Focusing on attention-grabbing aspects—like the unique photo booth setup and the vibrant energy of a live UFC event—brands can utilize influencer partnerships to secure greater visibility and engagement.

Evaluating Success Through Metrics

Beyond the immediate buzz from the activation, assessing success is key for shaping future brand strategies.

Checking metrics such as social media shares, visitor feedback, and data collected during the event helps brands gauge the effectiveness of their activations.

Analyzing the 19 Crimes x UFC activation could consider how many photos were shared online, the email captures generated, and, importantly, how these interactions translated into brand loyalty post-event.

Having a robust analytics framework ensures that each activation not only entertains but also contributes toward long-term marketing objectives.

Future Trends in Brand Activations

Looking forward, the realm of brand activations will keep evolving.

With growing immersive technology and changing consumer demands, businesses must stay ahead to maintain relevance.

Brands will need to emphasize interactivity and personalization, making experiences unique to the consumers they aim to engage.

Incorporating augmented reality (AR), virtual reality (VR), and other digital tools promises even greater engagement, creating a tighter connection to navigating today's campaigns.

Closing Thoughts

The partnership between 19 Crimes, UFC, and Oh Snap Photo Booths at Madison Square Garden was more than a simple marketing activation; it showcased how creative concepts can drive engagement and foster loyalty.

By crafting a memorable experience that linked physical presence with digital interaction, this activation set a benchmark for future brand collaborations.

Brands looking to ignite excitement and build lasting relationships should take cues from this model, as it represents the essence of modern brand activations.

As we move forward, let the success of this engagement be a guide for future efforts—where creativity, technology, and storytelling unite to create unforgettable brand moments.